The biggest question roaming around the industry is why one should go permanent rather than temporary? Well, there are many cons and pros defending the question; more to it the people in the room think that they may earn more with permanent positions along with many benefits. In some instances, this may be in another case. You have to look at the amount of work over a whole year and the bigger picture. While this might not always the best thing to jump into.

Taking a good break and moving in the right direction and up the ladder will definitely bring good progress in your career. This is what you see a lot in senior and permanent employees; who actually earn almost as much as they can from their professional and personal experience. More to salary; you will also entitle to have the below-mentioned privileges’ which include:

Here are few pros and cons of Temp Vs Perm

Temporary

Transparency & Flexibility

Most essential reasons most candidates look before they step in any organization is transparency and flexibility. Both of the reasons are cited by many candidates who are looking for Temp positions. The length of the projects they will be put in will give the exact picture about the time frame they will stay in the temporary project; but in addition, there are plenty of options like project contract extensions, holiday’s, flexibility in the working hours and more are attracting the jobseekers to opt for temp positions. Temp work is always a good option for those who want a bit of freedom and flexibility in their role.  

Financial Opening

Temp work is not just about flexibility and transparency, but the financial opportunities for temp workers are high and potentially more compared to the permanent employees; even the employers don’t need to be anxious about sick pay, holidays or pensions, and paying cash free for daily rate while as in permanent positions.    

Diversity & Practice

Many candidates like to opt for temp projects as they have diverse opportunities to go with and they can easily plan their lifestyle along with choosing the right fit role with good exposure.  There are fewer politics to worry about and no need to think about the benefits that come of gaining experience with diverse employers. Here you will have ample of opportunities to pick and work with.

Employer’s Choice

The best reasons that the contract market continues to thrive today is - it’s great for employers too; they have a choice to pick the employee with their required requirements.  With restrictions in their place, the hiring process for full-time is tougher than the temp positions. Filling the requirement for a certain period is manageable by offering good package and benefits.  However, for many employers, the contract can be a good alternative; as contractors often find themselves in high demand.

Permanent

Association & Safety

Today if we see, many employees are looking for these two reasons which are associated with their jobs and provide them the safety they are looking in for. Close association and safety are two essential things for the employees in today’s work atmosphere. Both need to be closely associated with any kind of work you are going with. Most of the employees like to pick permanent jobs for good association and safety. Whether they’re actual or apparent these kinds of benefits are more usually associated with permanent roles than temp positions.

Getting Further

A permanent position is more defined than temp and often offer strong career path than contract roles with clear opportunities towards the advancement within the organization. Moreover, the permanent employees are more likely to make a choice on the rewards of their hard work on a project than temp, who may previously be on their next project when the approvals are handed out.

Secured Pay

While choosing the temp role can add big numbers in your pay and make your financial map high.  However, a guaranteed pay cheque by the end of each month is a huge incentive for permanent employees, along with the benefits that come within – holiday pay, sick pay and any other bonuses the organization might offer.

Know where you like to land

Though flexibility, diversity, financial stability, are great for some employees, but what others are thinking to opt is what we need to prefer to know and where they are based and what are they doing on a daily basis. However, the permanent roles tend to offer to more locked-down employment practice.

What to opt?

While it is impossible to predict whether a temp or perm, obviously, there’s no ultimate answer to this question - the right answer is the one – that right fits for you.

But whichever side you like to choose, we will help you fit in that role as we being the best recruitment partners for many years now.

The Internet of Things (IoT) has quickly turned out to be one of the most adapted and maybe, most advertised jargons across IT & ITES industry. However, it is completely defensible and is backed up by the numbers. Beyond of its extensive range of benefits, the state of the art of this trend being involved in the IT sector is inevitable.

The IoT of things are not all-purpose devices, such as smartphones and computers, but dedicated objects, such as vending machines, jet engines, connected soap dispensers and many other countless examples.

IoT will have a great impact on the economy and many enterprises will look into transforming their businesses into digital and facilitate their business models by improving efficiency to generate good ROI. It’s a tradition that enterprises always look up for successful trends and for sure Industries are looking at IoT, but the implementation is still premature. Even though there is some immaturity, but there is still some evidence of planned uses across a wide range of industries. We may find an answer from these existing evidence to the question of the hour, what needs to be done to build IoT at the enterprise level. 

Sensors

Objects that contain sensors found useful in all studies, for example, you can fix a sensor to the products in a grocery store and if the item is spoiled it will give you a buzz to replace the item, the cost of purchase and installation of a sensor is relatively cheap and it also reduce the stress on the workforce.

Connectivity

You can always stay connected to your IoT device via your smartphone or through a hub or the device itself contains the Internet connectivity.

Processors

Without a processor there is no computing or a smart device. IoT devices will have capabilities of computing and storing relevant data passed on to it. There is a need to equip these devices with some useful features, so there is a need of advanced processors equipped with these devices.

Energy-efficiency

Think about the high-end business models, where there will a lot of flow of customer and immense pressure on your workforce, you need a device which has the conservative amount of energy, which will not ask you for a battery charger or replacement battery during peak hours.

Cost Effectiveness

The Business goal of IT companies is providing the users with the technology and features that they needed the most. However, there will be a significant cost for maintaining and supporting the user’s technology. IoT is the answer to reducing the signification cost and ensure flawless deliverability in the IT process or project.

Quality Standards

You need to operate your devices under harsh outdoor atmospheric conditions for a long time. There should be proper parameters and quality checks on the (IoT) devices produced by the industries.

Security

Securing your device or network is a critical mission, Devices that are associated with a network through IP’s have immense threats of being hacked/spoofed. Managing ID’s and access, saving the databases are critical to the triumph of the IoT. However, traditional approach and old school techniques cannot cope with the complexity that the IoT needs from the enterprise.  It is the time for Business leaders and technology giants to reconsider their approach towards cyber security, and they should raise the curtains for the new set of security rules.

Search has become integrated into the fabric of our society. With more than 197.9 billion searches performed worldwide each year since April 2014, more or less 6.6 billion web searches will be performed every day.  That means on an average about 7,500 searches are performed every single second of a day. Moreover; users have grown to wait for that the responses to their search queries will be returned in less than one second. 

If you have ever come across, the various “SEO is dead”,  that claims to make the rounds play periodically in the digital marketing world, rest assured — SEO is both alive and well — and has not as many feared and been killed by social media marketing as a driver of web traffic.  However, in November 2014, Twitter announced that by renewing its focus on SEO, it has increased the numbers of visitors coming to the site tenfold — from 7.5 million to 76 million visitors in a month. 

The demand for search continues to be high; because of the people can now obtain in mere seconds information that 20 years ago would have required planning a trip to the nearest library, the usage of card catalog and the Dewey Decimal system and a physical search through halls of printed volumes — a process that could easily have consumed two hours or more. Through the new channel of search, people can now conduct many of their favorite searches, shopping, banking and personal transactions online—somewhat the things have changed the way our global population lives, interacts, and connects to each other. 

The dramatic shift in behavior represents what the investors are likely to label a disruptive event – an event that has changed something in a fundamental way. Search Engines have been always the center of this disruptive event, and having businesses on website con-tent appears highly in the search engines when people try to look for the service, product or for any resource that business provides is critical to its survival. This is the situation for every business now and then; as most of the paths to success, obtaining such prime search results in real estate is not a simple matter. However, this is how the search engine optimization works in promoting your business.

The Mission of SEO

Web searches are free to use and yet very informative; as there are many available search engines to find what they are seeking, so the burden is on the search engines to develop a related, fast and fresh search experience. Most of the part search engines achieve this by being professed as having the most relevant results and delivering them the fastest, the users will search thinking that they will get them to what they are looking in for and want it in the least amount of time.

As a result, search engines invest an incredible amount of energy, time and capital in improving their significance. Thus, this includes performing wide studies of user responses to their searches, comparing their search results against those of other search engines, and conducting eye-tracking through a click- rate studies and constructing PR and other marketing campaigns.

How will SEO help businesses to Grow?

The recent survey says that the digital market and marketing through search engines is adequately grown as never compared.  The basic marketing strategy is always helpful for many businesses to grow, but is it that enough or do they still need to spend more time on marketing strategy is the big question in many organizations, companies or businesses.

Here is the answer— you can generate good revenue primarily with the help of Search engines through paid advertising; though the majority of this revenue will come from pay-per-use or cost-per-click models, in which the advertisers pay only for users who click on their ads. As we know that the search engines’ success depends on the relevance of their search results, manipulations in search engine rankings result in non-relevant results, and these type of results are generally referred to as spam, and should be dealt very seriously. Each major search engine employs a team who focuses solely on the result or eliminating the spam from their search results; this is generally referred as “web spam” teams. However, this matters to SEO professionals as they use more tactics to promote the products or service, and they should not land the spam by the search engines, as this would carry more risk of incurring penalties for the websites they work on.  

The Human Goals of Searching

When we need some sort of information, or to know something it all depends on upon your search. The basic goal of any human search is to obtain the information relevant to a specific set of keywords or phrases you enter into the search field; which is also known as a query. A searcher may invent the query as a question, but the majority of searches are performed by simply entering word combinations, and leaving the search engines to do their work of determining the “objective.” One  of the  most  important essentials to build an SEO strategy for a website is developing a thorough understanding of your targeted audience, and  how they use  combined words and  concepts to obtain information  about the  services or products you  provide. Once you know how an average searcher or more specifically your target market utilizes query-based search engines, you can more efficiently reach or retain those users.

Search engine usage has increased over the years; however, the major principle of conducting a search remains largely unchanged. Let us understand the following steps most of the search engine consists:

1. Understand the user experience and the need for information, what they are looking in for, on the specific website, or for any navigational search; they might want to buy something, or it may be about the transactional query also; or about any course relates thing – as in informational query.
2. Most of the users formulate their need by using a string of words or phrases comprising the query. The need and the use of the search may use for longer queries to generate more specific results more quickly.
3. Users execute the query, check the results and if they seek additional information, they will try a refined query again.

When this process results in the acceptable completion of a task, you can create a positive experience for the user by the search engine, and the site providing the information or the result.

We learn more on Digital Marketing strategies and how to determine Searchers Intent and the challenges for Search Marketers and Search Engines in our next blog.

• Diigo, Pocket, Evernote and Delicious are some of the famous bookmarking websites that allow the users to highlight any part of a webpage and attach sticky notes to specific highlights.  You can access to these WebPages anywhere and on any device.  By using, Diigo you can create your own personal library. Diigo is the preferred tool for educators.

• Diigo allows you to highlight the paragraphs and picture clips while you are reading.
• You can bookmark any page in your “virtual” library or online archive, even PDFs or videos.Add your own tags to search for information later.
• You can add your entire school or class in Diigo as a group, and share the resources as needed.For example, a physics class might share its content, online lessons, or practical assignments.

• Use a reader to subscribe to blogs.  You can do this through Google reader; as it allows you to manage multiple subscriptions to blogs; and you have easier access to new research.  You can also use an application like Yahoo News Social or Scribd to publically share what you read with others.
• Start your own platform. Consider establishing a blog site using Word Press or blogger.com.  A blog provides a worldwide platform to share your views, ideas and plans of education. Spread your passion and find kindred spirits, from there you can start develop lasting connections and plan new projects.  Make good followers and follow your fellow bloggers, as they will appreciate the time you put into creating significant materials. Your ideas can be then be re-shared as a link.
• Make use of Social Networks. Start sharing your ideas or content on Twitter first. You can use of technology and change anything using it, but Twitter is the most commonly used community among academics for expanding professional learning networks. Whereas,   LinkedIn, Facebook, and Google+ also provide access to different types of networks; but they are into more connecting professionals, family and friends rather than learning. However, you can use other tools to further expand and manage your network, such as Skype and Google tools. Many new platforms are emerging so stay connected to the current trends or be active participate of social media news sites like, Mashable, BBC, ToI, etc.

• Power your role, by introducing new topics, write-ups and by empowering your global learning; as ‘Individual Learning’, sheds some light on learning roles. Consider your learning style when designing a specific approach to your learning network:

• Advance your learning by writing a blog.
• Be a reflector; learn by reviewing situations, and post opinions to articles.
• Prefer to learn by researching information and data, such as by creating a model.
• Pragmatist-Apply learning to real situations, such as by creating a project that uses PLNs in the classroom.

According to Wikipedia, professional learning network role can include, “searcher, assemblator, designer of data, innovator of subject matter, and researcher”.

• Aggregate resources together. Applications like Flip Toast and Hoot Suite allow you to merge all of your social media accounts into one interface. You may want to play around with different types of portals until you find the one that is right for you. Map out an organized plan for using your PLN. There is a great chart of resources for mapping out your PLN plan on this blog.
• Take a free course to learn about PLNs. MOOCs are Massive Online Open Courses that are free to the public.  For instance, this course complete with handouts shows you how to establish a PLN.  You learn actively by taking small steps to create your PLN, such as creating a blog, twitter account, and content.
• Stay current with new tools. For example, try Pearltrees. This is one of my favorite new tools for PLNs.  Pearltrees is basically a visual organizer for your links.  Pearls are collaborative and public.  You can add pearls as you browse and share them with others on Twitter and Facebook.  Customize your experience.   There are many specific tools on different applications that allow you to customize and organize your PLN to fit your own needs.  Chrome and Windows 8 have several free applications that are worth trying.
• Simplify logins. You can speed up the log in process by installing a Password management application.  To further simply your PLN, use Google to keep a shared document drive, email, chat, and Google+ networking in one place.
• Establish a classroom learning network. Share your own expertise with other educators on a website or blog.  Create a class website or teach students how to create their own PLN. You might want to design a classroom project that relies on using one aspect of PLNs.  Doing so allows you to learn new ways to use PLNs. A YouTube video, The Networked Student, does an excellent job of explaining how a student might engage in a PLN. Teach students how to establish a PLN in small steps.  For instance, they might use Google scholar to research a paper or share ideas on Google Hangouts.

Professional learning Network is a powerful change agent. And in today’s world an online professional learning network is indispensable.  Technology allows easy access to an unparalleled network of professional resources. Growing your network can lead to opportunities for professional growth and help change the future of education.

Big or small, companies today are finding different ways to capture and use more data. Almost everyone agrees to this that Big Data has taken the business world by storm. But what’s next?  What are the technologies which will develop around it?

Or Will data continue to grow; and can it become a relic as quickly as the next trend — Cognitive Technology? Fast Data? - appears on the prospect. Let’s look at some of the predictions from the foremost experts in the field, and how likely they are to come to pass and see how the push to make big data more mainstream and stronger in 2016. 

• Volume of Data will grow. There’s absolutely no question that companies will continue generating larger and larger volumes of data, particularly considering the number of handheld devices and Internet-connected devices are expected to grow exponentially by 2020.
• Ways to examine data will advance. Though SQL is still the standard, Spark is rising as a paired tool for analyzing and will continue to grow, according to analysts.  
• More tools for analysis. Microsoft MSFT +2.24% and Salesforce are recently announced features to let non-coders create apps to view business data, furthermore the tech experts are on developing more tools.
• Regulatory analytics will be built in to business analysis software. As per IDC predictions half of all business analytics software will be integrated to the intelligence by 2020.
• Real-time streaming insights into data will be the certifying the data winners moving forward according to Forrester. There will be huge growth as many users will want to be able to use data to make decisions in their real time with programs like Spark and Kafka.   
• Device learning is going to be top strategic trend for 2016, according to Gartner predicts, we can see more that of device learning; as it will become the necessary element for data preparation and predictive analysis in businesses to move forward.  
• BD will face vast challenges around privacy, especially with the new privacy regulation introduced by the European Union. Companies and businesses will be forced to address the ‘gaint in the room’ around their privacy controls and procedures. Gartner predicts that by 2018, more than 50% of business ethics violations will be related to Data.
• Companies will look for a Chief Data Officer. As per Forrester the future businesses will be in need of a CDO; who will see a rise in prominence in the short term. But again for certain types of businesses and even generational differences will see less need for them in the future.
• Independent agents and things will be the huge trends; Gartner includes that robots, autonomous vehicles, virtual personal assistants, and smart advisers will the future trends.  

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• Data staffing shortages will grow from analysts and scientists to include experts and architects in Data Management according to IDC.  
• BD talent crunch may ease; as companies employ new strategies and the International Institute for Analytics predicts that organizations may increase their recruiting and provide internal trainings to get their personnel problems solved.
• Data-as-a-service model is on the scope. Forrester suggests that after IBM, more businesses will attempt to monetize their Data.
• Cognitive technology will be the new buzzword for many businesses in future, the link between cognitive computing and analytics will become identical in much the same way that businesses now see similarities between analytics and Big Data.
• Companies and Data businesses will grow; according to Forrester more companies and businesses will attempt to drive value and revenue from their data.  
• Businesses using their data will see billions in productivity benefits; according to International Institute for Analytics this will happen over their competition not using data by 2020.
• Fast Data and Actionable Data is going to replace Big data; some of the experts say that  argument is that big isn’t necessarily better when it comes to data, and that businesses don’t use a fraction of the data they have access too. Instead, the idea suggests companies should focus on asking the right questions and making use of the data they have — big or otherwise.

Time will only tell which of these predictions will come to real pass and which will merely pass into darkness. But the important takeaway will be all about Big data that is only going to get bigger and every business for and into data and for those companies that ignore it will be left further and further behind.