Development and testing walk side by side in any organization, and will also work apart in some scenarios. The use of Independent software testing companies today is huge as they play a vital role and carry immense technological understanding and are solely dedicated to testing different types of software applications thoroughly. You can choose custom made software testing services and solution offerings which allow various companies to get a break from testing activities and focus more on other business areas.

Many businesses now rely on software applications and software development companies which projected to provide fully functional, high performance based and secured software applications. If these factors are omitted, then it could lead to the heavy loss for the businesses. Before the product or the software is ready to release the development team needs to filter the product through many phases and ensure that the application or software is moved to testing, this helps the development teams to find all the minor and major bugs before they release the product and help them to realize the pre-development issues and post development issues that always leads to close down the task before it goes out the market.  

The testing phase is essential for any application or software. If it is not performed properly, then it will not only effect the pre-developed applications, but complete software development life cycle, due to this the product / applications might not come out with the quality expected. This is the practice companies perform testing of their software applications just before they are released to the market. This can be terrible as testing in the last stages as on the things to see will be with of many defects which could be functional or nonfunctional. The major purpose of testing is to make sure that software applications work accurately and meet user prospect. The development companies that work on multiple projects might face difficulties in testing for each assignment due to lack of required time. If they want to perform testing in-house, the management might need to maintain multiple teams to handle testing projects which can be costly.

These companies might also face challenges in finding the suitable testing tool for the project, and even face difficulties in finding accurate testers who carry knowledge on current tools than the existing testers have. To maintain development and testing activities is a huge challenge. The Independent software testing service providers’ help vendors to have a better choice for the software development companies that want to get free from testing activities and achieve quality service for their money. These vendors offer only software testing services, and more to it they are able to provide preferred testing services for different applications, where as some vendors also offer software testing services and solutions that provide flexibility and competence for the testing seeking companies. On average, these vendors connect a pool of capable testers who have deeper expertise in the relevant projects, identify right tools for the project and adhere to deadlines. Most independent software testing vendors are equipped with capabilities like best practices, robust test management, effective test execution, monitoring, global delivery, and 24/7 support. This will help a software development company accelerate time to market.

Search has become integrated into the fabric of our society. With more than 197.9 billion searches performed worldwide each year since April 2014, more or less 6.6 billion web searches will be performed every day.  That means on an average about 7,500 searches are performed every single second of a day. Moreover; users have grown to wait for that the responses to their search queries will be returned in less than one second. 

If you have ever come across, the various “SEO is dead”,  that claims to make the rounds play periodically in the digital marketing world, rest assured — SEO is both alive and well — and has not as many feared and been killed by social media marketing as a driver of web traffic.  However, in November 2014, Twitter announced that by renewing its focus on SEO, it has increased the numbers of visitors coming to the site tenfold — from 7.5 million to 76 million visitors in a month. 

The demand for search continues to be high; because of the people can now obtain in mere seconds information that 20 years ago would have required planning a trip to the nearest library, the usage of card catalog and the Dewey Decimal system and a physical search through halls of printed volumes — a process that could easily have consumed two hours or more. Through the new channel of search, people can now conduct many of their favorite searches, shopping, banking and personal transactions online—somewhat the things have changed the way our global population lives, interacts, and connects to each other. 

The dramatic shift in behavior represents what the investors are likely to label a disruptive event – an event that has changed something in a fundamental way. Search Engines have been always the center of this disruptive event, and having businesses on website con-tent appears highly in the search engines when people try to look for the service, product or for any resource that business provides is critical to its survival. This is the situation for every business now and then; as most of the paths to success, obtaining such prime search results in real estate is not a simple matter. However, this is how the search engine optimization works in promoting your business.

The Mission of SEO

Web searches are free to use and yet very informative; as there are many available search engines to find what they are seeking, so the burden is on the search engines to develop a related, fast and fresh search experience. Most of the part search engines achieve this by being professed as having the most relevant results and delivering them the fastest, the users will search thinking that they will get them to what they are looking in for and want it in the least amount of time.

As a result, search engines invest an incredible amount of energy, time and capital in improving their significance. Thus, this includes performing wide studies of user responses to their searches, comparing their search results against those of other search engines, and conducting eye-tracking through a click- rate studies and constructing PR and other marketing campaigns.

How will SEO help businesses to Grow?

The recent survey says that the digital market and marketing through search engines is adequately grown as never compared.  The basic marketing strategy is always helpful for many businesses to grow, but is it that enough or do they still need to spend more time on marketing strategy is the big question in many organizations, companies or businesses.

Here is the answer— you can generate good revenue primarily with the help of Search engines through paid advertising; though the majority of this revenue will come from pay-per-use or cost-per-click models, in which the advertisers pay only for users who click on their ads. As we know that the search engines’ success depends on the relevance of their search results, manipulations in search engine rankings result in non-relevant results, and these type of results are generally referred to as spam, and should be dealt very seriously. Each major search engine employs a team who focuses solely on the result or eliminating the spam from their search results; this is generally referred as “web spam” teams. However, this matters to SEO professionals as they use more tactics to promote the products or service, and they should not land the spam by the search engines, as this would carry more risk of incurring penalties for the websites they work on.  

The Human Goals of Searching

When we need some sort of information, or to know something it all depends on upon your search. The basic goal of any human search is to obtain the information relevant to a specific set of keywords or phrases you enter into the search field; which is also known as a query. A searcher may invent the query as a question, but the majority of searches are performed by simply entering word combinations, and leaving the search engines to do their work of determining the “objective.” One  of the  most  important essentials to build an SEO strategy for a website is developing a thorough understanding of your targeted audience, and  how they use  combined words and  concepts to obtain information  about the  services or products you  provide. Once you know how an average searcher or more specifically your target market utilizes query-based search engines, you can more efficiently reach or retain those users.

Search engine usage has increased over the years; however, the major principle of conducting a search remains largely unchanged. Let us understand the following steps most of the search engine consists:

1. Understand the user experience and the need for information, what they are looking in for, on the specific website, or for any navigational search; they might want to buy something, or it may be about the transactional query also; or about any course relates thing – as in informational query.
2. Most of the users formulate their need by using a string of words or phrases comprising the query. The need and the use of the search may use for longer queries to generate more specific results more quickly.
3. Users execute the query, check the results and if they seek additional information, they will try a refined query again.

When this process results in the acceptable completion of a task, you can create a positive experience for the user by the search engine, and the site providing the information or the result.

We learn more on Digital Marketing strategies and how to determine Searchers Intent and the challenges for Search Marketers and Search Engines in our next blog.

Digitalization and networking are prime forms of 21st century learning.  The world is much smaller and thanks to technology; which made learning more transforming into a globally collaborative enterprise. For example professional, networks allow the scientific community to share discoveries much faster than the others.  

The scientists of Harvard are considering that “sharing discoveries is more efficient and honorable than patenting them.”  This idea embodies the true spirit of a successful professional learning network: collaboration for its own sake.

Educators should aim to be connected to advance their craft; and on another level, they need to use networks to prepare and the teach students and make them ready with the ever changing technological needs; as this will make them available in the changing job market.  However, what is the best way to approach professional learning networks - PLNs?

The recent learning networks are based on the theory of connectivism, or learning from varied social webs.  Connectivism implies to learning that relies on communicating ideas with many people at same time. Professional learning networks facilitate learning through meaningful interactions; the advantages of these networks today are two-folded. In one way, they help to improve the classroom teaching and to develop new projects; and on the other hand, they act as a form of shared intelligence that changes communal perceptions.  

We will see more details on what are the ways to grow your PLN and improve the quality of your interactions; as there are diverse ways to build your network and many new management tools.  

• Always keep the spirit of collaboration as your driving force.Professional learning networks are all about working together, so be mutual and resourceful and never think about what you have to gain or gained, rather think what you have to give and Why? This is the right thing to do, when you are working collaboratively. By buying the process and sharing useful information, your professional network will always grow naturally. While collaboration creates a common ground which allows others to see your interests.Authentic interest builds a solid network.Social responsibility is the best kind of motivation for establishing a PLN.
• Join an online community and share ideas by contacting or connecting to people for direct feedback. As direct feedback is more effective in a community setting. The Communities such as, Classroom versions and The Educator’s professional network provide a meaningful circle of experts.These professional development resources, such as online events are a great place to start your networking and build it.
• The next thing to make your network strong is joining a meet-up group.These meet-up groups are common thread interest groups that connect the real world; and make your life easy to extend your social networks. For instance, science teachers in your city or district might create a group to share their teaching ideas; these meet-up groups take online networks and bring them into the real world. But, if in case you can’t meet online then try using Google+ HangOuts, or Skype. Whereas, some university academics even have virtual labs on SecondLife.
• Be as symbol of light.Professional learning networks rely on open sharing of information.So if you know something, then be open to share it!Start with a specific interest and then start growing your network with other topics as time goes on. Turn out to be an expert in your niche by researching current trends.This will draw larger followers on your network, and help you to provide a novel source of information.
• Ask questions; after all, PLNs are all about learning. But do not ask questions that you can easily research. Try simple searches on TED talks, Wikis, blogs, or news articles before posting a question; as these are the. Try to be specific and think of how a question might generate interest from others. For example, you may want to refer to an article or research study when asking a question. Be specific!This will generate the best answers.
• Be an active participant; as brain power is the main asset of any professional learning systems. So you need to spend valuable time to identify the specific cause to communicate on your profile.Let your knowledge be the specific cause as it helps you grow your PLN. Try updating your niche and stay relevant to it.
• Be polite and acknowledge your contributions to the rightful owner. Show respect for the people in your network.
• Designate a professional and personal account. Be active participate in your social life - Facebook and professional life on Twitter, LinkedIn, and Google+.There can be some intersect, but its best thing to keep it least so things are easy to find.So that certain groups will appreciate different types of content. Do this in ways that are comfortable to you.You might designate accounts for each sphere of your life.
• Create a landing page; as it may be a good idea to consolidate all of your accounts on your landing page.A webpage or personal blog will make it easier for people who like to find you; and it will also create a space where you can showcase the different projects you are working on.
• Engage newbies, having this type of diversity in knowledge always allow you to increase your mentoring skills and keeps the essence of collaboration.A blogger can Collaborate, Communicate, and Create any source to be an active participate and can be proved to be the best professional to people who are seeking for connected learning networks; as PLNS trend to create new projects through the power of active collaboration.

Challenge

Corporate leaders recognize that market growth is dependent on customer-centric service delivery models which demand rapid delivery of high-quality software systems. However, there are no specific theories to measure the readiness of the organizations to adopt DevOps culture. Today’s customer has become smart, and Organizations are changing their stance for faster application delivery to live up to the customer expectations. But, organizations encountering with operations, process, and development, will in turn heap up challenges in terms of aligning with governance and strategy.        

Assessing success in a business context is acute, but because DevOps isn’t a formal framework, organizations can still have little way of guidance to assess its efficiency. But this can be a little delicate activity when organizations try to measure systems which are output-based or used on some metrics or methods that incentivize behaviors counter to a DevOps culture.       

Why DevOps?

So far it was assumed that DevOps isn’t easy and it can be a struggle to manage and implement it productively. Today there are several approaches made it easy for the organizations that are looking towards adopting DevOps. Through DevOps Assessments Program Organizations can identify, manage, and implement DevOps principles productively.  DevOps has demonstrated serious effectiveness for accelerating software development and rationalizing the interaction of operations and quality assurance (QA) departments. DevOps imposes demands that every organization needs to be ready to address.    

Opportunity

When adopting DevOps, organizations should consider new approaches identifying and implementing DevOps assessment program. Since DevOps is all about building a robust culture to enhance IT service deliveries, this will include deliberation for actionable metrics that are open, transparent and promote collaboration. DevOps is undoubtedly an extension of agile and lean principles. It is a revolution resulting in an evolution of agile that extends the practice of agile development for speedy delivery. From the formation of ideas or concepts to production and overcome the obstacles of the walls between operations, development, and business via co-operation & collaboration practices.    

Let us look at some assessments which help organization for DevOps Transformation

Assessment I: Does DevOps bring value to the business? 

Implementing DevOps practices will certainly bring value to the businesses as this can be a buying point where organizations are leaning towards implementation of DevOps. This is because the software development cycles take years of coding and testing before releasing their product and requires a lot of resources to bring the required output of a product. But, what if when sales are not guaranteed and issues such as defects and bugs are raised once the product is out. Such issues will definitely hit the success of the product and ROI.  This is where the implementation of DevOps principles can answer to the above-mentioned issues.

Assessment II: Is IT flexible enough to support DevOps?

When DevOps is included to a new development cycle, it works differently and supports the developers and Quality departments and drives the resources on a much faster schedule to test and support each new release. To make sure the process runs all smooth, IT Companies must install the latest versions of software releases on one or multiple servers in the data or cloud centers, and interconnecting storage, performance monitoring, supporting databases, and other resources.

The IT corporations should thoroughly evaluate the application requirements, and approve the infrastructure and servers, and perform the deployment for the approved product. Such firm processes work well when the organization's staff works on occasional software releases.

Assessment III: Is the company large enough for DevOps?

To implement DevOps principles an organization should be capable enough to support the processes, tools, and the resources to keep DevOps productive. Balancing the resources and demands of the project can be difficult for small businesses at the initial point. However, Small businesses can often outsource the application development or invest in applications like Salesforce rather than in-house CRM package.

Organizations with 50 to 250 may not be able to adopt DevOps principles. Whereas, Organizations with more than 1,000 employees may have more advantages.

Assessment IV: Knowing Organization’s DevOps strategy?

DevOps is a mix of people, tools, and processes. It is not an exercise or an event to implement it successfully with one software, tool or a plan taken out from a book.   

With a comprehensive DevOps assessment and supporting tools, organizations adopting DevOps can:

• Quickly measure and establish clear business terms with effective DevOps processes like continuous delivery and parallel development methods

• Support cross-functional teams around business value conception and continuous development

• identify capacity gaps and initiate the remediation policies to achieve targets and goals

• Eliminate existing practices that counter a strong DevOps culture to prevent the flow value to the businesses and customers

Conclusion

Every company has its own approach towards adopting DevOps and implementing.  Adjusting and adapting the people, tools and processes to meet the organization's unique goals is the main aim to adopt DevOps. In this process of adopting DevOps, hiring developers who are familiar with DevOps workflows & cycles, organize IT staff capable of accommodating dynamic release schedules, implementing a suite of tools facilitate collaboration between developers, QA, and IT and applying strong business management that can drive DevOps adoption.

Today’s corporates often evaluate DevOps potential and insert it by slow degrees, developing proficiency and skills with teams working on small and less prioritized projects. Then they steadily involve these skills and tools to work on critical projects over time to bring the overall success of the product or software.

For many businesses, phone plays major part in daily operations.  This is because businesses need them in order to call out and to be in contact with vendors, business associates, and

Clients or Customers are also valuable in any business; as they open a door of communication by allowing them to contact the business at any time during its hours of operation. As important as the phone is, it is just as essential that in every businesses you should know the difference between what is good and what is bad phone etiquette.

Everyone who are directly involved with people and phone should know and understand how they need to interact with clients and business associates over it. This will either portray them in a positive light or a negative one as it depends how good you take them. This may happen with the people who are bad phone or call etiquettes or who are poorly trained employees, managers, or business entrepreneurs. Telephone uses have an extreme negative effect on their businesses when they don’t handle the calls properly. For this reason, it is very important that every company should focus on training their associates properly on good and bad phone practices.

When Is A Call The Right Way To Communicate?

The method of communication should be direct and appropriate to the audience, nature and the situation of the message be very clear to the person on other side. As we are aware that a call is the best way to communicate whether it is personal, professional or a business calls. Other period your task will be best accomplished with an instant message or SMS. And, even sometimes email will also be the best way to go.

Do’s

• Make sure that all the attendees attend the business call on time, and if it conference call then they keep their personal gadgets on silence and be clear on the meeting.
• When answering your business phone it is essential that you pick it up in three rings.
• Advise your recruits that the second or third ring is the ideal time to pick up the telephone.
• The person who is allowed to answer the phone should start with a positive greeting such as “Good Morning,” “Hello,” or “Good Afternoon,” etc. Following the greeting the person should proceed by saying his or her name and the name of the business or organization that is being contacted.
• Put on a smile before placing or answering a phone call.
• For clearness, the telephone should be held a distance of two fingers from the mouth when it is a hand set.
• Speak in a clear tone using a mild voice which neither too loud nor too low. Words should be enunciated and maintain your pace that people are able to understand what is being said to them.
• Ask for permission when you add to put someone on hold, get the permission first and give him or her option to leave a voicemail message. When taking them off of hold thank the caller.
• When a caller is speaking, listen to what he or she has to say without interruptions.
• Always return phone calls when you have promised for a return call. If a time frame was given then the caller must make every attempt to return the phone call as quickly as possible within that time frame.
• While transferring the call, inform the people on other side about the transfer; it is also important to explain the need for the transfer.
• Before transferring a call, confirm with the person to whom the call is being transferred; and this person’s name should be given to the party who is being transferred.

Don’ts

• Wait for the person, who is answering the telephone as he or she should never answer on the first ring. So as callers do not expect this and will be taken off guard.
• Make sure that you are not on any activity while you are planning for business calls.
• Do not answer the phone when you are eating, chewing, or drinking.
• When on any emergency, and if you must leave the phone line, then never leave the line open; instead place the person on hold and check back with him or her frequently – preferably every 45 seconds.
• Never use the words like, “I don’t know” when talking with someone on the call. The ideal response to a question where there is not a definite answer is to say “I’ll check on that for you.”
• When talking to a client or a customer never say anything that can be taken as impoliteness. The person who answers the phone should always talk to the caller in the way that he or she would like someone to speak to them.
• Do not use slang when speaking to a caller. Swear words should be avoided, and may be illegal under certain circumstances, according to Federal law.
• Don’t even argue with a caller.
• Do not transfer a call without informing the person on the phone and asking permission to do so.
• When ending a phone call, do not hang up the phone without a positive closure such as “Thank you for calling,” or “Have a Good Day.”