When your customers value your business propositions, what should be the next is the question to be asked to every business entrepreneur today.  As per the recent survey, 80% of you do, but only 8% of your customers actually come back to you and agree that you provide superior value.

Now it’s not going to help you out as it is a sad state of affairs, for you and for your customers too. It’s self-evident that great customer satisfaction drives customers loyalty as well a wish to repeat your business levels to more or to next stage; this will, in turn, help you to grow fast and more generously with expected revenues.  Best example:  When you follow up on your sales leads and identified by your loyalty surveys that your revenue increases of more than you expected.

Since we know that everyone today is more cautious about keeping their date safe, collecting it, or using it to improve and maintain their customer relationship for as long as they can. But, back then there are still constraints on server and storage capacity, which leads to lack of high-scale software tools, limited companies’ ability to understand their customers.

Today, all that has changed, using the resources are available in the cloud, but how far, as you know that virtually unlimited amounts of cheap storage, complicated analytics, and gadget learning, to name a few is possible now to gain of detailed and actionable insights as never before; and you can truly know our customers.

Take an example: A famous sports franchise captures every interaction the championship team has with its fans from the website to online merchandising to mark on social feeds and grabs more attention towards its brands.

If you want to implement such advanced techniques to your business growth then there are tools available in the market such as Dynamics Online, Dynamics Marketing, Microsoft Office 365 and Power BI for Data Visualization.

Many businesses do not use application analytics for improving their customer relationships. According to Forrester, it’s more likely to use analytics first and foremost to monitor and improve the performance of your applications.  That’s a good thing to do- but if performance is all you need to monitor, as you are leaving your money on the table; make sure that your priorities in digital marketing must include by improving your customer engagement, your customers wants, which makes you too easy the work and measure convenience, personalization and trust.  

Successful companies including your competitors are increasingly aware that they are all inevitably becoming software and analytics companies.  All the data is in use or the data they collect from their customers can be analyzed to maximize your relationship and of course your profits. That means that software which is not ready must become a core competency for your company.

MARC ANDREESSEN famously remarked as venture capitalist a few years ago marked — Software, is “eating the world.”

The value proposition of Cloud computing — the delivery model for digitalization and innovation has evolved from cost reduction and scalability to mobility and cognitive computing.  However, the other benefit is a path to improve customer loyalty using cognitive services through a cloud to create personalized promotions and interactive customer support.

This thinking has extended the idea of a cloud assessment beyond traditional and advanced IT analytics that aimed to improve the customer experience and expectations. The purpose of this customer-centric approach is not which cloud is the best fit for any application; instead, it should, which cloud is the most innovative in adding to hosting services.

The cloud suitability assessment in traditional approach is to evaluate the IT systems using prearranged criteria and to identify the best suitable cloud hosting environment. By implementing such environment you can evaluate cost reduction, agility, scalability, and flexibility. However, such assessments often result in creating a hybrid cloud (private and public) for enterprise-level customers.

While based on every organization’s IT need and policies, it is crucial to tailor assessment criteria which are typically included on latency (performance), accessibility, hardware dependency, data security/privacy and demand certainty. Thus, the end result is to migrate your application to the cloud, but that is not enough to be competitive in many markets today.

However, these assessments are like foundations to new analysis which aims to transform traditional IT systems into cloud-based systems to enhance the customer based services. 

This new cloud assessment requires added evaluation criteria’s, such as cross-platform compatibility, integration involvedness, open technologies, and cognitive computing applicabilitys. These criteria’s can overlap with architectural design principles, and enable innovative services through IT systems running in the cloud.

Here are some questions that may help you to make out any gaps and achieve your innovative goals that go beyond legacy cloud migration.

• Is the cloud environment hypervisor sceptic to application portability?
• Is the cloud environment able to exchange in that it uses open technologies as OpenStack, Cloud Foundry or Spark?
• Will cognitive computing help you learn imperceptible patterns and enhance your services?
• Can the application architecture be converted into microservices with REST APIs; so each service can be separately updated as well as scale out on demand?
• Can APIs for multiple applications and services be centrally managed in the cloud?

This comprehensive assessment will make your systems or applications land in a cognitive ready cloud environment so you can speed up the design and implementation phase to innovative services.

The potential for these services is every time unlimited, so you need to consider the new insights made possible by cognitive computing. With the help of cognitive services process, you can see the tremendous amount of structured and unstructured data generated by billions of mobile devices every day.

It’s time to go beyond migrating your applications and systems into the cloud, and also look into its readiness for innovations how cloud and cognitive services could revolutionize your customer experiences.  By doing so you could drive your digital transformation.

Big or small, companies today are finding different ways to capture and use more data. Almost everyone agrees to this that Big Data has taken the business world by storm. But what’s next?  What are the technologies which will develop around it?

Or Will data continue to grow; and can it become a relic as quickly as the next trend — Cognitive Technology? Fast Data? - appears on the prospect. Let’s look at some of the predictions from the foremost experts in the field, and how likely they are to come to pass and see how the push to make big data more mainstream and stronger in 2016. 

• Volume of Data will grow. There’s absolutely no question that companies will continue generating larger and larger volumes of data, particularly considering the number of handheld devices and Internet-connected devices are expected to grow exponentially by 2020.
• Ways to examine data will advance. Though SQL is still the standard, Spark is rising as a paired tool for analyzing and will continue to grow, according to analysts.  
• More tools for analysis. Microsoft MSFT +2.24% and Salesforce are recently announced features to let non-coders create apps to view business data, furthermore the tech experts are on developing more tools.
• Regulatory analytics will be built in to business analysis software. As per IDC predictions half of all business analytics software will be integrated to the intelligence by 2020.
• Real-time streaming insights into data will be the certifying the data winners moving forward according to Forrester. There will be huge growth as many users will want to be able to use data to make decisions in their real time with programs like Spark and Kafka.   
• Device learning is going to be top strategic trend for 2016, according to Gartner predicts, we can see more that of device learning; as it will become the necessary element for data preparation and predictive analysis in businesses to move forward.  
• BD will face vast challenges around privacy, especially with the new privacy regulation introduced by the European Union. Companies and businesses will be forced to address the ‘gaint in the room’ around their privacy controls and procedures. Gartner predicts that by 2018, more than 50% of business ethics violations will be related to Data.
• Companies will look for a Chief Data Officer. As per Forrester the future businesses will be in need of a CDO; who will see a rise in prominence in the short term. But again for certain types of businesses and even generational differences will see less need for them in the future.
• Independent agents and things will be the huge trends; Gartner includes that robots, autonomous vehicles, virtual personal assistants, and smart advisers will the future trends.  

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• Data staffing shortages will grow from analysts and scientists to include experts and architects in Data Management according to IDC.  
• BD talent crunch may ease; as companies employ new strategies and the International Institute for Analytics predicts that organizations may increase their recruiting and provide internal trainings to get their personnel problems solved.
• Data-as-a-service model is on the scope. Forrester suggests that after IBM, more businesses will attempt to monetize their Data.
• Cognitive technology will be the new buzzword for many businesses in future, the link between cognitive computing and analytics will become identical in much the same way that businesses now see similarities between analytics and Big Data.
• Companies and Data businesses will grow; according to Forrester more companies and businesses will attempt to drive value and revenue from their data.  
• Businesses using their data will see billions in productivity benefits; according to International Institute for Analytics this will happen over their competition not using data by 2020.
• Fast Data and Actionable Data is going to replace Big data; some of the experts say that  argument is that big isn’t necessarily better when it comes to data, and that businesses don’t use a fraction of the data they have access too. Instead, the idea suggests companies should focus on asking the right questions and making use of the data they have — big or otherwise.

Time will only tell which of these predictions will come to real pass and which will merely pass into darkness. But the important takeaway will be all about Big data that is only going to get bigger and every business for and into data and for those companies that ignore it will be left further and further behind.