The hardest task for any business today is ROI, through promoting; or marketing is the other thing to look in. Today the business entrepreneurs’ of any size are concentrating on getting the best of ROI of social media marketing. But oftentimes we hear complaints rather than the achievement in favor of media marketing. This makes the business owners feel like they are spending more money in media marketing but not getting any return on their investments.  However, the actual problem lies with a lack of understanding about the social media marketing, the process and the strategies that help businesses in the long run.

No one can guarantee a high ROI from social media marketing right from the gate; same applies to any marketing strategies.  Unless the customer purchase something from your business and indicate that specific marketing channel they came to you, nailing down the exact ROI will be tough and tricky for other marketing campaigns.  As per the recent survey, there are billions of active users on social media channels today. The number of people saying that they turn to social media to get their news, the traditional outlets has doubled since 2011 and increased from 9% to 40% of sales.  With the help of these social media channels, the customers have the privilege to directly interact with your business; as this is the direct line to them instead of waiting for call lines to get connected or reaching out through a 1-800 number; and be tossed around customers services executives just to get the question answered. These direct channels help your customers to share their experiences and your content on their own pages which will help you to grab more customers and get the best exposure and the opportunity to reach out the customers who may not have heard of your business before.

“Unlike trade shows, events or magazines that require considerable investments, even small companies with limited resources can use it to reach big audiences around the world.''

However, customers like access to businesses that are user-friendly, more interactive, and more secure. So they prefer using the regular sites they use. When businesses connect with their customers online, that means they are helping their customers’, care about them and welcome their feedbacks at any given time. This gives business owners an opportunity to involve more followers in future. Introducing exclusive offers and benefits to their online community may also help businesses to get good number of customers; but they need to be invited on appropriate time, this is when the consumers actually feel that they are personally invited in the business, and they will develop strong relationships with the company, which, in turn, builds customer loyalty.  When you grab your customers’ attention and loyalty; they will less likely think to go and shop at your competitors’ stores.  The very next step is to imagine how much money one customer could spend at your store over a lifetime. As this figure will be your customers lifetime value (CLV).  That means your customers lifetime value can be defined by the net worth, or the dollar value of a firm over a specified time.  Make sure that more loyal your customers are over their lifetime, will certainly profit your business and help you gain their relationship; this is the time when you can imagine the actual ROI of your business that you would receive if you have several loyal customers.

Understand the below mentioned four actions that will help you to increase your social media growth efforts:

• Define your social media campaign goals clearly
• Use the right social media insights and metrics to measure campaign success
• Understand your target demographic
• Set-up proper goal tracking in Google Analytics

The most important facet of social media marketing is that it provides intangible benefits that are impossible to get from a traditional marketing.  Good planning and strategies will always result good but social media allows you to build the right network, brand your business, earn strong links from highly regarded sources, and most significantly you can interact directly with your consumers at any given time; and this is an invaluable tool that every business owner should be taking advantage of.

“[Social Media Marketing] is a two-step process: the first step is to recruit, engage and build trust; the second step is to target your advertising to the people with whom you’ve built that relationship.” - Ernoult

At its best, the social media marketing can increase your business visibility, give you a bigger chance to reach out the right crowd and engage your current and future customers.